After a kickstart designing new and refreshed pieces for friends and family became a successful business model, California couple Alain and Alyssa aim to take their brand to new heights. Alain’s enthusiasm for entrepreneurship, as well as both he and Alyssa’s love of the fine jewelry space, has evolved into DMND Ave - an established brand known for their unique custom pieces and above-and-beyond customer service process. Originally known as Amar Fine Jewelry, DMND Ave was started from scratch by simply visiting jewelers, asking questions, and doing copious amounts of research that can only be fueled by true interest and commitment.

Over time, Alain and Alyssa not only learned how to build a thriving company and team together, but they have also achieved an incredible balance of their skillsets and passions - Alain’s focus and dedication to the business and logistics side, as well as his extensive knowledge of diamond sourcing, and Alyssa’s creativity and love of bringing their clients’ visions to life. DMND Ave is a reflection of the level of quality, service, and value that goes into every piece of jewelry made as they bring high-end, timeless, and impeccably crafted options to the table – without the exorbitant markups that accompany the brick-and-mortar shopping experience. With a strong focus on trust and transparency, the process always starts with a video consultation and a personal hand drawing, providing the customized hands-on experience that everyone deserves.

Alain and Alyssa continue to make luxurious craftsmanship accessible to clients all over the world, offering a fresh, modernized take on engagement rings and fine jewelry as they pull back the curtain of a seemingly exclusive industry. DMND Ave reinvents the process of designing and purchasing high-end jewelry through their commitment to bespoke craftsmanship. By bringing clarity and transparency to the luxury market, their jewelry strikes the perfect balance between quality and value, while offering a personalized experience that brings the story of their clients’ visions to life.